Thank you for considering David Deane and his team as your Real Estate Agent.

This section of our Web Site covers a little more about us and our services, and how they will benefit you.

Satisfaction Guaranteed!

\\\"Many agents talk about good service...I put it in writing\\\" \\\"If at any time, you are not completely 1000% satisfied with the service you are receiving, you may cancel with 14 days notice.\\\" David Deane Real Estate

If you are hesitant or skeptical, the Satisfaction Guarantee will put you at ease, because if at any time you don\\\'t feel like I am doing everything that I\\\'ve said I would, you can pull the plug!Of course, I wouldn\\\'t make such a guarantee unless I was darn certain that you will be absolutely thrilled with my performance. I take all the risks, not you.You have nothing to lose, and everything to gain!

The Homefinder System

The David Deane team has a unique system to attract buyers and ensure that each buyer will be properly assisted in finding the home that they are searching for. The David Deane Real Estate Team has trained buyer specialists that focus specifically on assisting the larger inventory of buyers that the innovative marketing strategies produce.

Each buyer is interviewed to determine the features and specifications that they are looking for in a home. That data is then entered into a computer system that will list the homes that match the buyers criteria. David Deane listings are automatically first on the list.

Buyers are given the features and benefits of those homes that meet their criteria, and will be assisted by a buyer specialist through each step of the process.We focus all our efforts on finding a buyer for your home, unlike traditional agents who passively wait for a buyer to come along.The system allows the buyer specialist to give exceptional service to a large inventory of buyers.

We may already have a buyer for your home.

Action - service plan to get your home SOLD!

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Enter listing into the Internet Listing Service, making detailed information available to all cooperating real estate agents in the area
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Provide a quality FOR SALE sign and display in rotation in our new window display

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Register your key on a numbered security key tab
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Prepare professional brochures highlighting the features and benefits of your home
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Distribute brochures to top local agents, neighbors and potential buyers to increase awareness
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Promote property to other agents at all office, company, MLS, board and other meetings for maximum exposure
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Include your home in our innovative marketing and advertising
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Review time-tested preparation and staging tips for successful showings
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Give you access to our 24-hour seller hotline
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Keep you informed with prompt, honest and consistent communication
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Represent your best interests in all negotiations
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Closely monitor all activities with lender, conveyancing, inspector, valuer and other agents etc to insure a successful completion

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Concentrate on solutions, not problems
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Produce the quickest sale, at the Best Price, with the least amount of inconvenience to you


Internet Exposure

175 Countries
1000 Million People

In keeping pace with innovation and advancements in computer technology, we will now place your home on our Internet site.

I am constantly looking for ways to give my clients advantages over competitors in the marketplace that go beyond the traditional methods of marketing and promotion.

A full colour picture and description of your home will be quickly available to over 1000 million people worldwide - anyone with access to the Internet on their computer!

We are the acknowledged local market leaders with technology and will constantly strive to bring you new and exciting ways of exposing your home to the rest of the world.

Response Adverting and 24-Hour Marketing

Unlike most agents than run \\\"image\\\" advertisements that focus on themselves and how great they are, I utilize Response-Generating Marketing that focuses on potential buyers and what they really want!

These ads are much different than those that most agents run. Hundreds of prospects call me every month because of my non-threatening, emotion arousing ads!

These strategies, combined with the cutting edge technology of my 24-hour Automated Marketing System provide me with a steady stream of qualified buyers.

Referrals & Relocations

A significant portion of buyers come from outside the local area. These are often job transfers and corporate relocations.

As a member of several relocation and referral networks, I get the information on these buyers before anyone else. After 20 years you can imagine just how many agents across Australia contact David Deane when they have buyers for our area.

This provides more potential buyers for your home, since we always show our listings first to these qualified buyers!

� Members of Masters of Real Estate
� Members of Real Estate Institute of Queensland
� Member of Multiple Listing Service of Queensland
� Member of Best Practice Group of Agents
� Subscriber to RPData
� Subscriber to Realnet
� Subscriber to Real Estate.com


Pricing Your Home

Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale.

The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket.

Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).

Failure to understand market conditions and properly price your home can cost you thousands of dollars and cause your home not to sell...fouling up all of your plans.

We Won\\\'t Let This Happen To You!

Utilizing the latest computer technology and my in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home

You can\\\'t afford any \\\"guesswork\\\" in this critical step!

Pricing Guidelines

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What you paid for your property does not effect its value

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The amount of money you need to get out of the sale of your property does not effect its value

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What you think it should be worth has no effect on value

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What another real estate agent says your property is worth does not effect its value

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An appraisal does not always indicate what your property is worth on the open market



The value of your property is determined by what a ready, willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE VALUE!!

DO NOT automatically list with the agent that gives you the highest price. Consumer Reports July 1990 stated...

\\\"Expect the agent to suggest a price range, but don\\\'t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after that have the listing and the house hasn\\\'t sold, they\\\'ll come back with a pitch to lower the price.\\\"

Benefits of Proper Pricing

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FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, insurance and other carrying costs.

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LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children, and generally alter your lifestyle. Proper pricing shortens market time.

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INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.

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EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it.

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HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out an a great value.

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MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.



Drawbacks of Overpricing

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REDUCES ACTIVITY: Agents wont show the property if they feel it is priced too high.
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LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value.
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LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced.
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ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money.
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HELPS THE COMPETITION: The high price makes the others look like a good deal.
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ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property.
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CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for.
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LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.


Contract & Negotiation

When an offer is presented on your home, you will have three basic choices in deciding how to respond.

1.
Accept the offer

2.
Reject the offer

3.
Make a counter offer



Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you will decide how to respond.

This is where a competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle.

Being intricately familiar with real estate contracts, I know how to protect your best interests. My vast experience in contracts and negotiation will benefit you!

Suggested Questions for Listing Agents

1.
How long have you been selling real estate?

2,
How many homes have you sold in your career?

3,
What is your average sales price?

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How many homes have you sold in my area? Which specific ones?

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What can you tell me about the real estate market in this area?

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What price do you recommend for my home, and what is it based on?

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What is your average days on market before sale?

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What is the list to sales price ratio of your company?

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How many listings does your company have right now?

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What percentage of your listings actually sell?

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What kind of advertising do you do? May I see some samples?

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How often will my home be advertised, and where?

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How do you attract buyers from outside the local area?

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Will you prepare a brochure for my property? May I see a sample?

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Where and how will the brochures be distributed, and to who?

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How often, and in what way will I keep informed?

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Do you have a staff of assistants to help with the details?

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May I see your personal resume?

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Do you have references that I may call?

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Do you have a satisfaction guarantee policy?



Common Real Estate Myths

MYTH: David Deane Real Estate sells a lot of real estate. Perhaps David Deane is too busy to pay attention to my listing.

TRUTH: Just as great restaurants are always busy or doctors have a heavy patient load, David Deane Real Estate\\\'s success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, David Deane has assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself.

MYTH: A \\\" franchise\\\" agent can do just as well.

TRUTH: Successfully marketing a property is very much a local affair. The fact that local agent joins a group of agents does not change the quality or skill of that person. 85% of buyers are local!

We work with ALL agents from ALL groups. We are not forced to stick with agents whose only common link is that they pay fees to someone to use that persons name.

Most franchise groups have a set, low referral fee between members. We offer them more and of course many know that we represent the best listings in the area - so they come to us as a preference, first.

MYTH: I should select the agent that suggests the highest list price.

TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price.

David Deane Real Estate doesn\\\'t play any games. David Deane provides a well researched computerized market analysis to determine the true realistic price that you home will bear in today\\\'s marketplace. The decision of which agent to list with and what price to ask are two completely separate decisions. Select your agent based on their credentials and track record, then decide on price.

NEVER SELECT AN AGENT BASED ON THE PRICE THEY SUGGEST!

MYTH: Property condition is not that important to buyers.

TRUTH: WRONG! A property in excellent condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep the home clean and fresh always reap the awards!

MYTH: Empty homes are harder to sell than occupied homes.

TRUTH: Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home that is clean, in good repair, and priced fairly will usually sell fast because the rooms will appear larger without furniture and clutter. Buyers can easily visualize their furnishings in the home, and most agents would prefer to show vacant homes because they can go anytime without worrying about making appointments, etc.

MYTH: Pricing a home for sale is a mysterious process.

TRUTH: Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. David Deane Real Estate utilizes a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn\\\'t mysterious either.

MYTH: What is the difference between you and Deanes Real Estate? Are you the same company?

TRUTH: Sorry about the confusion. David Deane Real Estate is the original company in the original office. We have dropped the old fashioned brown and purple colours and replaced them with BLUE AND GOLD. Deanes is part owned by Corinne Pert an ex-employee whose service was terminated. The two companies are unrelated. We offer a vastly different service to them.