Established in 1881 and trading as a family company since 1886, HF Richardson is one of Victoria’s oldest privately owned real estate and livestock agencies.

HF Richardson has remained a family business for more than 120 years, providing real estate leadership in Geelong, Colac and the surrounding region. With fourth-generation family member Will Richardson at the helm, and his predecessor, John Richardson continuing to guide the business, HF Richardson employs more than 24 people. Our staff are based at two offices, in Geelong and Colac.

HF Richardson’s success is built on a long history of innovation in real estate and livestock sales and a commitment to preserving some traditional values. We have moved with the times but our basic values of honesty, trust and integrity have remained.

We provide expertise in the sale of all lines of stock, with high turnover rates through effective auctioneering strategies. We can provide information to our clients on price trends, indicators and factors influencing the market. Our Market Reports section on this site is regularly updated to give you an overview of market conditions.

Our modern focus is underpinned by some long-held traditional business values. That is, we provide a highly personalised, family oriented service based on trust and honesty, which dates back to 1886.

Not many agents can make the same claim. Our agents have expertise in their specialist areas and our staff are friendly and approachable.

At HF Richardson, we pride ourselves on quality service and communication and develop strong relationships with our clients. As a member of Rural Marketing Agents, HF Richardson offers its clients the benefits of association with a wide and powerful network of real estate and livestock agencies throughout Australia and internationally.